Office & Soulworking title

TASTE01 · Autumn 20265 min

A blind tasting in the shared kitchen

Szerkesztőség · The magazine desk

We poured four coffees into unmarked cups. The most expensive one did not win. Neither did the most familiar brand.

Black coffee in a cup
The tasting started after ten, once the machine already had a queue.

Office coffee is rarely about taste. It is about the queue, the mug, whether there is milk, and whether two sentences beside the machine can stay two sentences. A blind tasting does not replace that. It only shows that brand loyalty is often loyalty to where the machine stands.

Which cup got the most votes?
  • A, espresso5
  • B, filter11
  • C, capsule4
  • D, instant4

Four unmarked samples, 24 tasters in this demo piece.

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